editorial · AI Search · positioning

Your content, cited

I work with founders, marketers, and content leads at SaaS and technical businesses on:
  • pages that should rank but don't;
  • high-traffic content that doesn't convert;
  • ideas worth citing, buried under weak copy.

An audit is usually where I start.

Get a free content audit

Send me a link to your website and I'll get back to you with a prioritized audit of your content library.

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How I work

Underperforming content is often as much a systems problem as a writing one. So I work in sequence — each step sets up the next:

01
Map your content library
I review your pages across search intent, structure, writing quality, and business relevance, then flag what isn't earning its place.
02
Close the brand gap
I find where your content and your message pull apart — what you're read as versus what you want to own — then set the voice to match.
03
Plan your content system
I define what each page should do: the intent it targets, the funnel stage it serves, and the pages it connects to. That plan informs what to focus on first.
04
Execute with substance
I research and write each page to do its job: capture demand, convert it, and build your authority. All to make content that will get cited instead of absorbed.
Background

I started in agency SEO, working on site structure, technical health, and content strategy across different clients and industries. That gave me a working understanding of how search visibility gets built: but through the authority and coherence of the system.

From there I moved into SEO content management at a software house, writing and publishing for founders and developers. That led to Surfshark, where I helped shape the tone of voice across cybersecurity, networking, and privacy writing — a space where trust depends on technical accuracy and real product understanding.

greyotters
Account management & SEO analysis
Technical audits, site structure, and content planning across a range of clients and industries.
A. Brothers
SEO content management
Content for software and startup audiences — founders, marketers, and technical decision-makers.
Surfshark
Content & editorial strategy
Cybersecurity, networking, and digital privacy in a competitive SaaS category.
Now
Freelance
Working with SaaS and technical businesses on search and content strategy.

That background shapes how I work. Content has to be substantive enough to earn trust — the kind that moves the reader toward a decision.  In AI search, that's also what separates a citation from what gets absorbed into the answer.

Most of the opportunity is already on your site. I audit what you have, fix what's underperforming, and build from there.

See my offer →